Scott Woelfel is an innovator and thought leader in the interactive media industry. His work in the field, which began in 1991, has helped shape how a global audience receives and interacts with brands and information online. He brings to his work the experience of a veteran journalist, a history of profitable business leadership, and the enthusiasm of a true evangelist for all things digital.
Mr. Woelfel is managing partner of Armchair, a strategic consulting and interactive marketing firm that combines the skills of strategists, designers, writers, technologists and programmers to create meaningful interactions between brands and audiences. Armchair has worked to develop new interactive presences for clients ranging from InterContinental Hotels & Resorts to the Walt Disney Company to IZOD apparel. The company works with brands across the spectrum from start-ups to Fortune 500 giants, helping them to reach new audiences with innovative interactive strategies and practices.
Mr. Woelfel began his career in the news business, spending more than 15 years at CNN where he was cofounder of CNN.com. He directed the news giant’s online effort as editor in chief and later president of the CNN Interactive division. Under his guidance, CNN moved from a broadcast-only network to a multi-platform news service with global interactive services in ten languages. In addition to his broadcast and interactive experience at CNN, Mr. Woelfel also spent several years in local television news as a producer.
Mr. Woelfel is a frequent lecturer on interactive media and is a charter member of several interactive media organizations including the Online News Association and the Interactive Peer Group for the Academy of Television Arts and Sciences. He has close ties to his alma mater, the Missouri School of Journalism, where he contributes his time and efforts to help students examine all aspects of the ever-changing digital landscape.