Heath is an accomplished search marketer with a strong track record of providing his teams roadmaps to product viability through agile product development practices. Heath has spent the past decade on enterprise-level ecommerce marketing technologies, with a focus on D2C commodity SKU search traffic generation and conversion optimization. Today he, along with his serial cohort Kevin Wallace, is responsible for leading HM Wallace’s marketing and CMS efforts and setting the strategic direction of NationalBuilderSupply.com and its network of properties. Prior to founding HM Wallace, he co-founded Celecast, broadcaster of live NCAA event audio through mobile devices.
Heath is an active member of a number of Atlanta’s professional communities including AiMA, SEMPO and Shop.org as well as offering his time to help local start-ups decipher and define their Search + Social Marketing strategies and development cycles. Heath completed undergraduate studies at Samford University followed by an MBA from Georgia State University.