Allen Nance

Allen Nance is an entrepreneur, husband, father of two, Yellow Jacket and lover of boxing.  From his rented house he launched Mansell Group and through a series of acquisitions grew it into one of the largest privately held email marketing firms in the world.  In 2010, Mansell Group partnered with a 3.0 Billion private equity firm to continue to drive Mansell Group to new heights. In 2011, Mansell Group was rebranded WhatCounts and today is the new leader in email marketing with a presence on four continents and emails being delivered in over 35 languages. Allen manages WhatCounts’ sales, marketing and product development. A technologist with a marketing background, Allen focuses on helping organizations utilize WhatCounts’ email solutions to better communicate with its current and potential customers.

Georgia Trend magazine selected Allen in 2004 for its “40 under 40” feature, which recognizes rising young business leaders from across the state. In 2005, Allen authored Inside the Minds: Technology Enabled Marketing – a Prerequisite for Survival, published by Aspatore Books.  In 2009, Allen was featured in the Atlanta Business Chronicle as a “Rising Business Leader under 40.”  He received his M.S. degree from the Georgia Institute of Technology.

Allen is also active in the community. In 2007, he founded The Southern Foundation, which raises money and provides scholarships to teens who are the first in their family to attend college. He is actively involved in Rotary International as well as the Young Presidents Organization (YPO).